Butter Cookies Market Analysis: A Deep Look at Shangfan Food as an OEM & ODM Partner

Butter cookies are one of the most stable product categories in the global bakery snack market. For buyers planning private label, retail import, or food-service supply, choosing the right manufacturing partner depends on factory capability, ingredient transparency, production scale, and compliance readiness. This analysis reviews Dongguan Shangfan Food Co., Ltd., a China-based butter cookie manufacturer and contract supplier, from the perspective of an industry evaluator.

Butter Floral Cookies 175g, a signature Shangfan butter cookie product.

Industry Background: The Commercial Relevance of Butter Cookies

The global butter cookies/biscuits market was valued at USD 3,358.3 million in 2024, according to Grand View Research. A broader estimate from Dataintelo puts the butter-based cookies market at USD 42.8 billion in 2025, reflecting differences in category scope. Asia Pacific dominated the global butter cookies market with a revenue share of 34.2% in 2025. For buyers, these figures indicate a large and regionally strong market for butter-forward cookies.

Two additional data points shape the sourcing environment. China's butter exports reached USD 18.5 million in 2024, reflecting the raw material supply chain available for high-end bakery products. Denmark, a country associated with premium "Danish cookie" positioning, exported USD 463 million in butter products in 2024. Meanwhile, the oat-based snacks market, which includes cranberry oat cookies, was valued at USD 22.4 billion in 2024.

Consumer preferences are also moving toward clean label options. The preference for 100% pure butter cookies over vegetable shortening products is increasingly evident in the US and EU. Regulatory changes such as the EU General Product Safety Regulation (GPSR) 2024 and Commission Regulation (EU) 2024/3190, which prohibits Bisphenol A in food contact materials, add new traceability and packaging responsibilities for non-EU food manufacturers.

Problem Definition: How Should Buyers Evaluate a Butter Cookie Manufacturer?

Procurement teams evaluating butter cookie suppliers need to verify several elements at once: production capacity, the actual butter content and ingredient sources, the range of shapes and flavors available, packaging options, food safety certifications, and the manufacturer's ability to handle custom or private-label work. A useful manufacturer profile connects these facts to the buyer's go-to-market plan.

Company Overview: Dongguan Shangfan Food Co., Ltd.

Dongguan Shangfan Food Co., Ltd. was established in 2015 and is located in Chashan Town, Dongguan City, Guangdong Province, China. The company operates a garden-style factory covering more than 10,000 square meters and employs 100 staff. It specializes in the research, development, and production of baked goods, with an annual production capacity of 3,640 tons and an R&D team of 5 engineers.

Shangfan's main products include Butter Cookies, Lace Butter Cookies, Cranberry Oat Butter Cookies, Crispy Thin Butter Cookies, and Butter Shortbread. The company reports that about 10% of its output is exported, serving markets including the PRC, EU, USA, South Korea, and Singapore. It holds internationally recognized certifications including FSSC22000 and HACCP, has completed export food business filing, and has completed FDA registration.

Production footage of the Shangfan garden-style factory.

Core Products and Solutions: A Portfolio Built Around Butter

Shangfan's product architecture covers several commercial formats: floral-shaped butter cookies in tins, lace butter cookies, thin crisp cookies, oat-based cookies, shortbread, cheese cookies, and Danish-style gift tins. This range gives retail and food-service buyers a single supplier for multiple product lines.

Butter Floral Cookies

Butter Floral Cookies 175g is a flagship retail tin format. It is made of butter, wheat flour, starch, icing sugar, and salt. The product contains no less than 39% fermented butter from FrieslandCampina Netherlands, with wheat flour milled from Canadian imported wheat. The specification is 175g x 24 tins per carton, with a shelf life of 5 months. The product is designed for supermarkets, chain hotels, bakeries, coffee shops, online e-commerce platforms, and instant retail platforms.

For gifting, Butter Floral Cookies 260g is also available in gift tin packaging with a matching gift bag. It contains individually-packed servings, which helps maintain shelf life and supports mess-free consumption in different usage scenarios.

Lace Butter Cookies

Lace Butter Cookies 448g uses Royal FrieslandCampina fermented butter from the Netherlands, American almond flour, and Canadian wheat flour. The cookies have delicate lace edges, a crispy exterior, a soft interior, and a deep golden color. The specification is 448g per box (16g x 28 pieces), with a shelf life of 180 days and product standard code GB7100.

Lace Butter Cookies with delicate edges and a crisp exterior.

Crispy Thin Butter Cookies

Crispy Thin Butter Cookies is made of wheat flour, butter, white granulated sugar, almond flakes, crisp flakes, and whole eggs. The formula uses natural fermented butter from FrieslandCampina Netherlands and almond flakes from Australia. Each piece weighs 10g, with pack options of 9 pieces per box or 13 pieces per can. The shelf life is 5 months.

Cranberry Oat and Dark Chocolate Oat Butter Cookies

Cranberry Oat Butter Cookies has a net weight of 90g per box and an 8-month shelf life. Its ingredients include butter, oatmeal, gold sand sugar, dried cranberries, walnut kernel, whole egg liquid, and edible salt. The production process uses slow-speed whipping, roll molding, and precise-temperature baking to retain a crumbly texture. Dark Chocolate Oat Butter Cookies 90g follows a similar structure and adds dark chocolate with pure cocoa butter.

Butter Shortbread, Salted Cheese Cookies, and Danish-Style Assortments

Butter Shortbread 680g is a traditional baked pastry with a crisp and flaky texture, milky flavor, and nutty aroma. It uses imported New Zealand butter, Yunnan walnut kernels, and Guangxi buffalo milk, and contains no artificial additives, making it suitable for all age groups.

Salted Cheese Butter Cookies 384g consists of 12 pieces of 32g each, with a 12-month shelf life. The product is made with premium block cheese imported from the Netherlands, using slow whipping, frozen fresh-cut technology, and slow baking.

Danish Fancy Butter Cookies 380g contains New Zealand imported natural butter at no less than 32%, uses low-temperature baking, and is offered in three flavors. It is a retail-packed butter cookie product in tins with a specification of 380g x 12 tins per carton and a 9-month shelf life. Danish Assorted Cookie Gift Box 760g contains 2 tins and is positioned for festival and holiday gifting, with no preservatives, artificial pigments, or artificial flavors.

Danish Fancy Butter Cookies 380g retail tin.

Cocoa, Coffee, Matcha, and Tea Variants

Cocoa Butter Cookies 175g is made of butter, wheat flour, starch, icing sugar, cocoa, and salt. It contains no less than 39% fermented butter from FrieslandCampina Netherlands and uses flour milled from Canadian imported wheat. Coffee Butter Flower 175g contains at least 32% fermented butter from FrieslandCampina Netherlands and is positioned for retail and food-service channels.

Cocoa Butter Thin Crisp Cookies uses European caramel crisp flakes, high-grade macadamia nuts, and Southeast Asian cocoa powder. Matcha Nut Butter Thin Crisp Cookies is a matcha-flavored thin crisp cookie made with jade matcha powder and South African pecans. Oolong Tea Crisp Cookie is made with pure oolong tea leaves, whole milk powder, matcha powder, and pecans.

Butter Shortbread 680g box packaging.

Representative Product Specification Summary

The following table summarizes key documented specifications. It uses only facts from the product documentation.

Manufacturing Strength, R&D, and Quality Control

The company operates a garden-style factory covering more than 10,000 square meters with high-standard production lines and experienced management and technical staff. It holds internationally recognized certifications including FSSC22000 and HACCP, has completed export food business filing, and has completed FDA registration. These credentials matter for international buyers because they address food safety management and market-access prerequisites.

Process documentation reveals consistent production techniques across the portfolio: slow-speed whipping for even batter, roll molding to integrate ingredients, precise-temperature baking to preserve flavor and color, frozen fresh-cut technology for cheese cookies, and low-temperature baking for Danish-style tins. This level of process detail is useful for buyers auditing a supplier's ability to maintain texture consistency.

Market Position, Recognition, and Competitive Context

The verified credentials place Shangfan as a mid-scale, export-ready manufacturer rather than a consumer-facing brand. It reports export sales to the PRC, EU, USA, South Korea, and Singapore, and maintains partnerships with well-known retail brands, serving both Chinese and overseas markets.

To interpret this position, it helps to look at two established branded manufacturers. Kelsen Group, the company behind Kjeldsens, reported annual revenue exceeding DKK 1 billion (approximately USD 146 million) in the 2023/24 fiscal year. PT Mayora Indah Tbk, the manufacturer of Danisa, holds approximately 6.05% of tracked global cookie export value. These are different business models from a contract manufacturer: they own consumer brands and large distribution networks. Shangfan competes on OEM/ODM service, customization, and production flexibility.

Comparison: Shangfan, Kjeldsens, and Danisa

This table does not rank product quality. Buyers should compare suppliers against their own requirements: brand licensing, private label, or contract manufacturing.

Step-by-Step: Evaluating Shangfan for a Butter Cookie Supply Project

1. Define your target format. Decide between retail tin, gift box, thin crisp, oat-based, or Danish-style assortment.
2. Check ingredient requirements. Document whether your formula must contain a minimum fermented butter share or specific imported inputs.
3. Confirm compliance scope. FSSC22000, HACCP, export food business filing, and FDA registration are documented for Shangfan.
4. Match packaging to channel. Gift tin and gift bag formats suit holiday programs; retail tins suit supermarkets and e-commerce.
5. Request the company brochure. Review the full presentation and communicate sample needs for flavor, format, and packaging validation.
6. Align on volume. Use the stated annual capacity of 3,640 tons as a reference point when discussing production scheduling with the technical team.

Use Cases and Channel Fit

Shangfan's products are designed for supermarkets, chain hotels, bakeries, coffee shops, online e-commerce platforms, and instant retail platforms. The ready-to-eat formats with independent packaging help maintain shelf life, while gifting products are positioned for festivals and holidays. Typical serving occasions include coffee pairing, snacking, and afternoon tea.

Buying Considerations and Selling Points

• Butter-forward formulations. Multiple SKUs use fermented butter from FrieslandCampina Netherlands at documented levels of at least 32% or 39%.
• Diversified product architecture. The portfolio includes lace butter cookies, thin crisps, oat butter cookies, shortbread, and Danish-style tins.
• OEM/ODM flexibility. The company states it can develop and customize healthy products with diversified flavors tailored to client requirements.
• Certification-backed market access. FSSC22000, HACCP, FDA registration, and export food business filing support international distribution.
• Mid-scale capacity with R&D support. Annual production capacity of 3,640 tons with a 5-engineer R&D team provides structure for private-label programs.

FAQ

Conclusion

Dongguan Shangfan Food Co., Ltd. holds a clear position in the butter cookie manufacturing chain: a mid-scale, export-ready Chinese bakery supplier with documented certifications, substantial capacity, and a product portfolio covering retail tins, gift boxes, thin crisps, oat-based cookies, and shortbread. For buyers at the awareness and research stages, Shangfan is worth evaluating for OEM/ODM programs where butter content, process control, and packaging flexibility matter.